Improve your client communication, plan images strategically, and exceed expectations with my personal Brand Photography Questionnaire.


Brand Photography Questionnaire

You want to improve your client experience.

Effective research and communication are essential when creating images with a solid strategy. This questionnaire will help you understand your clients, their vision, and the people they want to serve. 

This is for you if...

You want to create original, scroll-stopping work.

You want to build brand loyalty and book repeat clients.

About This Product




White-labeled & ready to go

Fill-in-the-blank Pdf format

Strategically curated questions

The questionnaire is white-labeled, so you don't have to worry about The Humble Lion's branding being showcased throughout.

This document has easy-to-use blank form fields that work in any PDF viewer so your client can fill it out, save over the original, and send it right back.

The questions in this 28-page document were crafted and refined over the course of FOUR YEARS and are appropriate for any field.

What's Included

Increase your rates once you develop strong, strategic systems.

Build brand loyalty, book repeat clients, and create a solid community.

Create original work that is as unique as each individual client.

Impress new clients with your attention to detail & professional approach.

This questionnaire will help you...

Sometimes you just create photos for brands you know will get the job done. You know, the images you found on Pinterest or Instagram when you search "brand photography." But they are full of the same old tired images that are recreated time and time again. You know...client smiling at camera holding coffee, a laptop, or an iPhone. It's time to stop looking at everyone else's work and focus on what makes each client unique.

Stop creating the same tired images.

Unfortunately, no. Because of the nature of digital products, there is no way of me knowing whether or not you will continue to use this product after it is purchased and downloaded. You need to be 100% sure you want this tool before purchasing. 

If I don't like it, can I get a refund?

This questionnaire doesn't cover the who, what, when, or wheres.  It asks in-depth questions so you can get to know your clients intimately. It was built to get to the root of who they are and who they're trying to serve. When we know our clients like old friends, we can see them not only for who they are, but for who they want to be and how they wish to be perceived by the world. And that's how we begin to create magic.


It depends on the client, how much thought they've already given their brand's direction, and how much depth they're willing to go in. I'd say on average, my clients spend 30 minutes to an hour completing their questionnaires. Some prefer to take more time to sit with their answers.

How much time should my clients dedicate to this?

As soon as my clients have paid their retainer fee and signed my contract, I send them this document and suggest they carve out plenty of time to get in the right headspace, stay focused, and fill it out as thoroughly as possible. This encourages them to take their vision and photoshoot seriously, making it a success for both of us.

How should I use this questionnaire?

Here are some common questions That may be on your mind

Want a few more deets?

“KaS is a creative powerhouse and talented photographer. She works collaboratively and was the first photographer who took the time to understand my creative direction, audience, and brand messaging. Through her brand strategy and planning resources, I felt supported every step of the way while getting ready for our shoot.”

Mariya Leona

“In preparation for the shoot, KaS prepared a brand questionnaire to really capture me and my vision before she ever touched the camera. And these prompts didn’t just explore my personal preferences for the shoot, but the underlying purpose, direction, and image I was seeking for all my life pursuits. That guide didn’t just teach her about me. It taught ME about me. It inspired so much of my brand that I was yet to uncover. And for the first time, I walked away with photos that captured not only who I am, but the person I WANT to be. ”

Iza Correll

None of your brand photoshoots should look the same. You're serving different brands, different industries, different people.

Be the visual storyteller your clients need you to be. First, know them intimately.

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If you're still figuring out your editing style and want a leg up, check out my four signature presets I use on all my projects.


I wouldn't have made it as a full-time freelancer without the wisdom and guidance of my mentors & I love to paying that forward.

with kas